The First Owner’s Reference
Chapter 03: How the industry actually works

1st Edition · 2026 · Chapter

03

How the industry actually works

Conflicts, commissions, retrocessions, and the captain's loyalty problem. Said plainly.

Coordinates

43.5528°N 7.0174°E

Reading time

9 min read

Author

Foreland Marine

Chapter 03

43.5528°N 7.0174°E

In this chapter

  1. 1 Lead essay
  2. 2 Data spread
  3. 3 Guest opinion
  4. 4 Case material
  5. 5 Checklist

The first thing a new owner often learns, some months after the first contract is signed, is that the structure of the market places most of the people around the acquisition on the other side of the table. The broker who walked them around shipyards in Viareggio and Vlissingen, who introduced them to the captain candidates, who recommended the law firm and the surveyor and the management company, was paid by the seller. In some transactions, the same broker also represented the seller. The questions that would have surfaced this are not in the standard first-time buyer’s kit.

This is not bad practice. It is the structure of the market. It has worked this way for half a century. The alternative, in which the buyer pays their own adviser at the rates such advice actually costs, feels expensive at the moment of the decision and only feels cheap years later, on a second yacht looking back at the first.

The two parallel commission norms

A typical brokerage sale of a 40-metre yacht for EUR 28 million moves between EUR 1.4 million and EUR 2.8 million in commissions, depending on which of two parallel norms is applied. Both are presented as "the standard" by the brokers using them. They are not the same.

The US norm, IYBA-aligned, is a flat 10 percent of gross sale price, paid by the seller. On a USD 50 million sale, that is USD 5 million. The MYBA sliding scale is 10 percent on the first USD 10 million, 5 percent on the second USD 10 million, 2.5 percent above. On a USD 50 million sale, that is USD 2.25 million. The seller does not always know which is being applied. The buyer almost never knows. The 4 percent or 5 percent of gross sale price typically captured by the buyer's broker, paid out of the seller's commission pool, is the same arithmetic from either base.

Practitioner commentary attributed to Cromwell Littlejohn (Northrop & Johnson, President and Chief Commercial Officer) at industry events has acknowledged that brokers can be reluctant to publish non-standard, that is reduced, commission rates on the central-agency listing, on the basis that disclosure may suppress buyer-broker viewings. The opinion attributed to him is that the system can reward opacity. Offered here as published practitioner opinion; Northrop & Johnson itself states a commitment to full transparency.

Camper & Nicholsons and Fincantieri

One of the older and largest brokerages in the industry is Camper & Nicholsons. C&N was acquired in 2014 by Coliseum Services SA, a Geneva-based vehicle subsequently renamed the 1782 Group. Lai Sun Development, a Hong Kong real estate group, took an equity stake. In May 2015, the Italian state-controlled shipbuilder Fincantieri acquired a 15 percent minority stake via a capital increase, with Coliseum Services remaining the majority shareholder.

So C&N has, on its capitalisation table, an Italian shipbuilder that builds yachts that C&N then sells. The disclosure of this relationship is not consistently made when C&N markets a Fincantieri-built yacht. The conflict is structural and permanent. The trade press has not, to the publication’s knowledge, investigated it.

The Fincantieri example is the cleanest, not the only one. In November 2025 the US private equity firm Ancient (Alexander Klabin) acquired a strategic stake in Burgess on undisclosed terms; Burgess’s first outside investor in 50 years. Fraser and Northrop & Johnson sit inside MarineMax (NYSE: HZO), acquired in 2019 and 2020. Denison Yachting was sold by the Denison family in April 2022 to OneWater Marine (NASDAQ: ONEW) and merged into the OneWater Yacht Group in September 2025.

The roll-up is essentially complete. Independent founder-led houses are now the minority by deal volume. PE owners require EBITDA growth, which incentivises cross-selling more services per yacht, capturing more recurring management and refit spend, and consolidating commission pools. The "free advice" model is more profitable under PE ownership, not less.

Dual agency and the IYBA standard form

The IYBA Purchase and Sale Agreement, the standard contract used in most US-jurisdiction yacht transactions, contains a dual-agency clause that constitutes pre-emptive consent. Signing the standard form means the buyer and seller have already agreed that the broker may act for both sides, with carve-outs (the broker cannot tell the seller the buyer's maximum, cannot tell the buyer the seller's minimum). The standard form normalises a fiduciary impossibility.

In January 2025, Judge K. Michael Moore of the US District Court for the Southern District of Florida dismissed Ya Mon Expeditions LLC v. IYBA et al., a Sherman Act class action alleging conspiracy to fix commissions across the industry. The dismissal was on procedural grounds: insufficient evidence of explicit agreement to fix. The pleadings, which remain on file, document a transaction in which both sides of a sale were brokered by the same firm, with the firm collecting both sides of the 10 percent commission. The case did not establish illegality. It did establish that the practice is sufficiently common and sufficiently questioned to generate federal litigation.

California requires explicit dual-agency disclosure. Florida operates under transactional-brokerage rules where full agency duties to either side are diluted by default. The UK FCA does not regulate yacht sales because they are not a regulated financial instrument; the MCA does not regulate brokerage commissions. There is no financial regulator in any major jurisdiction that supervises yacht brokerage conduct.

The system, in published practitioner opinion, can reward opacity.

Retrocession and the kickback economy

Referral fees from yacht-management firms, refit yards, paint contractors, electronics integrators, insurance brokers, finance providers, crew agencies, and class societies to the introducing broker are an open secret. OnboardOnline's legal column states the rule plainly: referral fees are legal only if disclosed, must be reflected in the closing statement to seller and buyer, and undisclosed payments to a captain are potentially criminal. There is no equivalent rule that compels the brokerage house to disclose retrocessions on ongoing services to its yacht-owning client.

On a EUR 4 million repaint, a 5 percent retrocession is EUR 200,000. On a EUR 5 million annual management contract, a 10 percent introductory retrocession is EUR 500,000 in year one. The numbers are not small. They are also not on the broker's invoice to the owner because the broker is not invoicing the owner. The owner pays the yard, the management company, the paint contractor; the retrocessions flow inside the supplier's books.

Particular firms are not named here because the practice is industry-wide and most participants consider themselves industry-standard, which they are. The point is structural: when the buyer's adviser earns more if the buyer spends more with counterparties the adviser has steered them toward, the adviser's incentives are not aligned with the buyer's. That structure is the default of the superyacht industry.

The captain's loyalty problem

The captain is the highest-leverage hire an owner makes, and often the first. They are involved in yacht selection, survey, sea trial, crew recruitment, management company choice, supplier relationships, and the day-to-day operating budget. They have a career and a network: prior owners, yards, brokers, relationships that pre-date the current employment. Most captains are honest professionals; a small minority are not. The structure of the role provides ample opportunity for either, and the owner will struggle to tell which they have hired until well after the decision is made.

A useful framework: the captain who tells you what you want to hear in the first three meetings is not the captain to hire. The one who pushes back, asks hard questions about intended use, and is sceptical of your timeline is. Captains who agree easily are pleasant to work with and expensive to live with.

What independence actually means

Several firms describe themselves as independent. The word does meaningful work in some cases and is decorative in others. The full six-element independence test is set out in chapter 9 and applied to the publisher on the colophon. The questions are: contingent earnings; equity or referral relationships; published counterparty list; transparent fees; appropriate professional indemnity; named, accountable principals.

The honest version of the conversation

For a reader in advance of a first acquisition, the practical version is this. Engage an independent adviser before any broker. Engage independent legal counsel, not the broker's preferred firm. Engage an independent surveyor, not the seller's. Pay all three directly. It is the cheapest insurance available. A party who objects to this arrangement has told you something useful about themselves.

The industry will absorb capital regardless of how many advisers a buyer hires. The question is whether it does so on terms the buyer has understood and chosen, or on terms the buyer discovers later.

Chapter 03· Data spread

Where the money goes in a typical brokerage transaction.

On a EUR 28 m sale of a 40 m yacht, EUR 1.4 to 2.8 million moves in commissions depending on which of two parallel norms is applied. The buyer almost never knows which is in use. The structure, said plainly.

01

The two parallel commission norms

On a EUR 28 m sale of a 40 m yacht. Both structures are presented as “the standard” by the brokers using them. They are not the same.
StructureCommission baseCommission paid
IYBA / US normFlat 10 percent of gross sale price, paid by the sellerEUR 2,800,000
MYBA sliding scale10 percent on first EUR 10 m, 5 percent on second EUR 10 m, 2.5 percent aboveEUR 1,950,000
Buyer-broker share, typical4 to 5 percent of gross, paid out of the seller-side poolEUR 1,120,000 to 1,400,000

Source. IYBA standard practice; MYBA Memorandum of Agreement; published industry self-criticism (Cromwell Littlejohn, Northrop & Johnson, Palm Beach Boat Show).

02

Brokerage ownership concentration

Independent founder-led houses are now the minority by deal volume. The roll-up is essentially complete.
Camper & Nicholsons

1782 Group; Lai Sun Development; Fincantieri minority since 2015

Burgess

Ancient (PE, founded 2021) acquired strategic stake October 2025

Fraser

Inside MarineMax (NYSE: HZO) since 2019

Northrop & Johnson

Inside MarineMax since 2020

Denison Yachting

Sold to OneWater Marine (NASDAQ: ONEW) April 2022; merged into OneWater Yacht Group September 2025

Source. Public filings; trade press coverage; corporate communications.

03

Retrocession economy, indicative magnitudes

Referral fees from supplier counterparties to the introducing broker are not on the broker’s invoice to the owner because the broker is not invoicing the owner. The numbers are not small.
ServiceTypical scope5 to 10 percent retrocession
RepaintEUR 4 mEUR 200,000 to 400,000
Annual management contract, year oneEUR 5 mEUR 250,000 to 500,000
Charter management commission shareEUR 2 m of charter revenueEUR 100,000 to 200,000
Insurance broker introductionEUR 250 k premiumEUR 12,500 to 25,000 (per year)

Source. Practitioner working ranges; OnboardOnline legal column on disclosure rules. Particular firms are not named in this chapter because the practice is industry-wide.

04

Regulatory coverage

There is no financial regulator anywhere in the major jurisdictions that supervises yacht brokerage conduct.
UK Financial Conduct Authority

Does not regulate yacht sales (not a regulated financial instrument)

UK Maritime and Coastguard Agency

Does not regulate brokerage commissions

California

Requires explicit dual-agency disclosure

Florida

Transactional brokerage rules; full agency duties diluted by default

IYBA Purchase and Sale Agreement

Pre-emptive consent to dual agency

Ya Mon Expeditions LLC v. IYBA et al.

Dismissed January 2025 on procedural grounds; pleadings on file

Source. Public filings; FCA / MCA scope statements.

Sources

  • IYBA Purchase and Sale Agreement. Standard contract, dual-agency clause, pre-emptive consent.
  • MYBA Memorandum of Agreement. Sliding-scale commission norm.
  • Cromwell Littlejohn (Northrop & Johnson), Palm Beach Boat Show. On the record: the system actively rewards opacity.
  • OnboardOnline legal column. On disclosure rules and undisclosed payments to captains.
  • Ya Mon Expeditions LLC v. IYBA et al.. US District Court for Southern District of Florida; dismissed January 2025 by Judge K. Michael Moore on procedural grounds.

Chapter 03· Checklist

Disclosures worth having in writing.

A reference list of the structural questions to ask of any party introduced into the acquisition.

When a brokerage offers buyer support without an explicit fee, the work is paid for somewhere in the structure. The items below are where to ask.

Part 01

The brokerage

  1. 01

    The commission structure being applied (IYBA flat 10 percent, MYBA sliding scale), and the resulting fee.

  2. 02

    Any dual agency on the transaction, documented in writing beyond the standard form clause.

  3. 03

    The brokerage’s ownership structure (PE-backed, public-parent, founder-led, yard-tied).

    Each ownership pattern carries different incentives.

Part 02

Counterparty introductions

  1. 04

    For each party the brokerage has introduced (lawyer, surveyor, management company, paint specialist, insurance broker, recruitment agency): the referral or retrocession arrangement, if any, and at what rate.

  2. 05

    Written disclosure of every referral relationship and retrocession arrangement on every introduction.

    Referral fees are legal only if disclosed (OnboardOnline legal column).

  3. 06

    If disclosure is declined, a parallel adviser whose only role is to scan for and document the relationships.

    Independent advisers document referral relationships as part of their standard scope.

Part 03

The captain

  1. 07

    The candidate’s introduction route (broker, seller, or independent agency engaged by the buyer).

  2. 08

    Any prior commercial relationships with brokers, yards, suppliers, or management companies that might continue into employment.

  3. 09

    The captain’s pay structure (straight salary, or any bonus, charter share, or referral-related elements).

Part 04

The structural test

  1. 10

    An understanding of which parties in the transaction would walk away from a deal that did not benefit the buyer.

    The independent adviser, paid only by the buyer, is the party for whom this is structurally true.

  2. 11

    At least one party in the transaction whose income is contingent only on the quality of advice given, not on the deal closing.

Print the page

The page is designed to print onto a single A4. Require written answers from each counterparty. File with the closing documents.

Open the printable checklist

Chapter 03

FAQ

Frequently asked

Who pays the yacht broker commission?
On a brokerage transaction, the seller pays the commission from the sale proceeds, regardless of which broker introduces the buyer. The buyer is not invoiced. The IYBA standard is a flat 10 percent of the sale price; MYBA uses a sliding scale. The structural consequence is that every party introduced through a brokerage is paid contingent on a closed transaction, which shapes incentives. The buyer's structural counterweight is an independent adviser whose income is not contingent on closing.
What is dual agency in a yacht transaction?
Dual agency is when a single brokerage represents both the buyer and the seller. It is permitted in most jurisdictions provided it is disclosed. The standard MYBA and IYBA agreements include a dual-agency clause that the buyer signs with the central agent. Disclosure beyond that boilerplate, including any retrocession arrangements with introducing parties, is typically not volunteered. Asking is the discipline. Buyers who want clean alignment engage a buyer-side adviser whose only role is the buyer's interest.
What is a retrocession in yacht industry?
A retrocession is a commission rebate paid quietly between counterparties, typically from a yard, supplier, or management company back to a referring broker, captain, or adviser. Retrocessions are legal in most jurisdictions provided they are disclosed. The structural problem is that disclosure is typically not volunteered. The OnboardOnline legal column has stated the position plainly. Asking each introduced party for written disclosure of every referral relationship and retrocession arrangement is the buyer's protection.
Should I trust the captain's recommendation on broker, surveyor, or yard?
A captain's recommendation merits the same disclosure question as any other. The captain may have prior commercial relationships with brokers, yards, suppliers, and management companies that continue into employment. The candidate's introduction route, prior commercial relationships, and pay structure (straight salary versus bonus, charter share, or referral-related elements) are all worth establishing in writing before the captain is hired. Captains who agree easily are pleasant in interview; the disciplined candidate asks the difficult questions.